In a strategic move to bolster its position in the rapidly expanding quick commerce sector, Flipkart has appointed Kabeer Biswas, the co-founder of Dunzo, to lead its ultra-fast delivery platform, Minutes. Biswas will officially join Flipkart on January 13, 2025, bringing with him extensive experience in hyperlocal delivery services. His appointment is seen as a key move to intensify Flipkart’s competition with leading players like Blinkit (Zomato-owned), Swiggy Instamart, and Zepto, all of which are aggressively scaling their operations in the 10-15 minute delivery space.
Quick commerce (qcom) has witnessed exponential growth over the past few years, especially after the pandemic accelerated the demand for on-demand, ultra-fast deliveries. Flipkart, under Biswas’ leadership, aims to capitalize on this trend and rapidly scale its Minutes platform. The service already targets the delivery of a wide range of items, including groceries, home care products, and even electronics, in an increasingly competitive market.
Kabeer Biswas’ move to Flipkart follows a challenging period at Dunzo, where the company has been struggling financially. Despite raising substantial funds, Dunzo faced significant losses and operational hurdles, including not paying employee salaries for over a year and dealing with the departure of senior executives. The company’s growing financial issues were a major factor in Biswas’ decision to leave and pursue new opportunities.
Having co-founded Dunzo in 2015, Biswas played a pivotal role in building the company into one of India’s largest hyperlocal delivery platforms. However, with Dunzo’s financial stability uncertain and competition intensifying in the quick commerce space, Flipkart’s decision to appoint Biswas is seen as a timely move to leverage his expertise and drive its Minutes platform forward.
Flipkart’s entry into the quick commerce sector with Minutes is part of its broader strategy to offer on-demand deliveries in the shortest possible time. The company is reportedly planning to add 150 dark stores in the coming quarter to support its rapid growth. With Biswas at the helm, Flipkart is set to increase its delivery speed and expand its service offerings, aiming to deliver everything from food and beverages to high-value electronics like smartphones and laptops within 10-15 minutes.
This move is crucial as Flipkart seeks to challenge established quick commerce players such as Blinkit, Swiggy Instamart, and Zepto, who have already secured a dominant position in the market. Analysts predict that Flipkart and Amazon will need to invest at least $1 billion over the next 2-3 years to compete effectively in this space.
The quick commerce market in India is projected to reach a value of $40 billion by 2030, up from $6.1 billion in 2024, as consumer demand for instant deliveries continues to grow. This expansion presents a significant opportunity for companies like Flipkart to capitalize on the increasing consumer preference for convenience-driven shopping.
As Biswas takes charge of Flipkart’s Minutes, the company is well-positioned to scale its quick commerce operations quickly. Backed by Walmart’s resources, Flipkart plans to leverage technology, logistics, and aggressive pricing strategies to capture a substantial share of the ultra-fast delivery market.
With Kabeer Biswas steering its quick commerce division, Flipkart is poised to compete with both established and emerging players in India’s fast-evolving e-commerce ecosystem, making it one of the most exciting developments in the Indian retail and delivery space this year.
Read More:
Tuhin Kanta Pandey Appointed as Revenue Secretary Ahead of 2025 Budget
Dr. V. Narayanan Appointed as the New Chairman of ISRO
PharmEasy Co-Founders Exit Amid Valuation Plunge to $456 Million
January 20, 2025Top Exporting Companies in Asia
January 18, 2025
