Comscore Names Jackelyn Keller as Chief Marketing Officer

Comscore, a leader in digital advertising measurement and data analytics, has appointed Jackelyn Keller as its new Chief Marketing Officer (CMO). Keller, an experienced professional in the realms of linear TV, streaming, digital and programmatic advertising, and product marketing, will play a pivotal role in driving Comscore’s growth strategy. Previously an advisor to Comscore’s leadership team, Keller has been instrumental in enhancing the company’s positioning, creative strategies, and go-to-market efforts, including the successful launch of initiatives like Comscore Data Divas and Barbershop, Beauty and Local Buzz.

Before joining Comscore, Keller held the role of head of market intelligence and global product strategy at Samsung Ads, where she helped define the product positioning and led the launch of Samsung DSP. Keller also worked as the global head of product marketing at Quantcast, an AI-powered demand-side platform. Additionally, she has an extensive background in ad sales, marketing, and pricing with major media organizations like Discovery Communications and Turner Broadcasting.

Comscore’s CEO, Jon Carpenter, expressed excitement about Keller’s appointment, saying, “Jackelyn brings an exceptional blend of expertise in operations, product and revenue strategy, as well as branding. Her leadership will be crucial in our mission to innovate and empower clients in the rapidly evolving media landscape.”

Keller herself commented on her appointment, saying, “Comscore has been a trailblazer in measurement innovation for over 25 years. I’m excited to join the company during such a transformative time and help guide the industry towards a programmatic future, focusing on the evolving needs of streaming, local, and national measurement.”

Keller holds a bachelor’s degree in English communications and political science from Yeshiva University and an MBA from the Fordham Gabelli School of Business, where she has also been an adjunct professor since 2021.

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