PlaySuper, India’s first gaming commerce firm, has raised $500,000 in a seed round funded by the IAN Angel Fund and 100X.VC. A number of well-known angel investors took part in the round, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das.
PlaySuper, founded in April 2024 by experienced entrepreneurs Shouradeep Chakraborty, Upamanyu, and Abhir, seeks to transform the mobile gaming experience by combining real-world commerce with in-game interactivity. This unique technology enables gamers to purchase for actual things while playing their favorite mobile games, creating a new way to monetise games and increase player engagement.
Previously, Shouradeep and Upamanyu co-founded LectureNotes, an edtech business that raised $2.5 million by 2022. PlaySuper ushers in a new era of gaming in which play and purchasing go hand in hand. The platform’s easy integration of e-commerce into mobile games tackles an important concern for game developers: retention. Shouradeep Chakraborty, PlaySuper’s Co-founder and COO, stated, “Gaming is the most popular form of entertainment today, yet mobile game retention remains an unresolved challenge. At PlaySuper, we’re changing the narrative: gamers don’t simply play for enjoyment; they play to shop.”
With the $500,000 in early investment, PlaySuper intends to expedite product development, grow its presence in Southeast Asia, MENA, and LATAM, and hire top talent. A noteworthy element of PlaySuper’s future services will be its next-generation, hyper-personalized in-game store, which will enable seamless buying experiences without the need for game updates.
“We’re doubling down on product innovation and smart collaborations to make in-game commerce more mainstream. “PlaySuper is leading the way to the future of gaming, which will be interactive, rewarding, and commerce-driven,” Chakraborty said.
The gaming business is one of the world’s major entertainment sectors, with a value of more than $500 billion. In India, gaming is predicted to exceed $5 billion, with PlaySuper trying to address the industry’s primary challenges—player retention and monetization.
Padmaja Ruparel, Co-founder of IAN Group, expressed confidence in PlaySuper’s future, saying, “The gaming business in India is expanding; retention and monetization remain important challenges. PlaySuper is paving the path for a new business model that mixes gaming and commerce to benefit both developers and gamers.”
As PlaySuper grows, it is ideally positioned to become a worldwide gaming commerce leader. Offering gamers the chance to purchase while they play not only increases user engagement, but also opens up new revenue sources for game producers. PlaySuper’s revolutionary concept has the potential to permanently revolutionize the way we enjoy mobile gaming.
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