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Sony Pictures Networks India and Google India announce a first-of-its-kind collaboration that integrates Google Gemini as a helpful AI companion for India’s most iconic knowledge-based entertainment franchise
Mumbai, 9th July 2026:
Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.
For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.
This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.
Commenting on this collaboration, Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI) said, “Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”
While Kanika Kalra, Director, Marketing, Google India, remarks, “Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”
With this collaboration, KBC and Google Gemini are set to enhance how technology and entertainment intersect, creating an experience that is intelligent, relevant and accessible for audiences across the country.
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Sony Pictures Networks India Private Limited (SPNI) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices, SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games-Based Learning Program.
SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary, MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited, in India.
For more information, log onto www.sonypicturesnetworks.com
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPNI). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path-breaking content and innovation in the entertainment business.
Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety, and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan, Kathaa Ankahee and several others. Apart from these, socio-mythological and historical shows like Shrimad Ramayan, Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, and Punyashlok Ahilyabai, amongst others, have also enjoyed positive viewership.
SET pioneered new waves in television programming with home-grown formats like Super Dancer, Superstar Singer, and India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership and introduced viewers to a globally acclaimed business reality show with the launch of SharkTank India. Shows like Indian Idol, Jhalak Dikhhla Jaa, The Kapil Sharma Show, Comedy Circus, and Dus Ka Dum have further strengthened its weekend leadership.
SET’s international feed is available across the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands, and Seychelles.
About Sony LIV:
Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 27 years of rich content from the library of Sony Pictures Networks India (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, 18,000+ hours of TV shows and LiveTV. With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam and Telugu. The platform’s recent originals include Freedom at Midnight, The Hunt: The Rajiv Gandhi assassination case, Maharani, Tabbar, Avrodh, Your Honour, Undekhi, Scam 1992 – The Harshad Mehta Story, Gullak, Mayasabha, amongst others and reality shows like Shark Tank India and Million Dollar Listing India.
Apart from being the official Indian streaming partner for key global sporting events, Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, Wrestling, Golf, esports, racing, and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Asia Cup, UEFA Euro, Australian Open, Roland Garros, Bundesliga, UFC, FA Cup, UEFA Europa League, to name a few. The platform also has exclusive rights to a bilateral series of key cricket boards- Sri Lanka Cricket, New Zealand Cricket and England and Wales Cricket Board.
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