Škoda Auto Volkswagen India Appoints Ashish G. and Nitin Kohli to Key Brand Leadership Roles

In a strategic move to strengthen its local leadership and brand presence in India, Škoda Auto Volkswagen India Private Limited (SAVWIPL) has announced two major leadership appointments.

Ashish G. has taken charge as the new Brand Director for Škoda India, effective May 1, 2025. With more than two decades of automotive experience and a proven track record within the Volkswagen Group, Ashish is set to lead Škoda’s brand growth, enhance customer experience, and expand its footprint across the Indian market. Prior to this, he successfully led Volkswagen Passenger Cars in India.

Replacing Ashish in his previous role, Nitin Kohli has been appointed as the new Brand Director for Volkswagen Passenger Cars. With 25 years of experience in the automotive sector—including leadership roles at Audi India and over 10 years within the Volkswagen Group—Nitin brings strong capabilities in sales, operations, and customer engagement. His focus will be on driving brand relevance and shaping the next phase of growth for Volkswagen in India.

These appointments reflect SAVWIPL’s strategic direction to empower experienced Indian leaders to drive global automotive brands with local expertise and insight, aiming to deepen market connections and accelerate growth.

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