ZEE5 Appoints Raghuveer Singh as Head of Social Media and Content Marketing

ZEE5 has announced the appointment of Raghuveer Singh to lead its social media and content marketing efforts for both India and international markets. Singh, who has been with the company for over five years, will now oversee the platform’s marketing strategies across 190+ countries.

In a post shared on LinkedIn, Raghuveer Singh expressed his excitement about this new role: “Good December updates, taking over leading the India and Global Social Media and Content Marketing strategies for ZEE5. Thank you to Manish Kalra for trusting me with the opportunity, and a special shoutout to Shresth Gupta and the incredible team working on some of the most engaging social content for the ZEE5 community globally.”

Singh’s journey at ZEE5 began in August 2019 when he joined as Associate Director of Marketing for SVOD. Over the years, he has been instrumental in shaping the platform’s marketing efforts, later advancing to the position of Director of Marketing for SVOD.

Before his tenure at ZEE5, Raghuveer worked at Aditya Birla Health Insurance, where he held various roles including Senior Marketer and Deputy Chief Manager of Product Marketing. His career also includes roles at brands like City Centre Mall, Trent Hypermarket, and HyperCITY Retail.

As ZEE5 continues to expand its reach, Singh’s leadership will play a pivotal role in driving content marketing strategies that resonate with audiences across multiple regions.