Apple Expands Retail and Manufacturing Footprint in India

Apple has announced intentions to open four more retail locations in India as part of its increased commitment in the rapidly expanding Indian market. The tech giant is aiming to open new sites in Bengaluru, Pune, and the Delhi-NCR area in April 2023, in addition to perhaps opening a second store in Mumbai. This follows the introduction of its first two stores in Delhi and Mumbai in April 2023.

India is fast emerging as a key location for Apple’s manufacturing, since the company has confirmed that all of the iPhone 16 series, including the Pro and Pro Max versions, are made there. This choice highlights how important India is to Apple’s worldwide strategy, especially when it comes to diversifying its supply chain and making use of the skilled labour in the nation.

Apple’s Senior Vice President of Retail, Deirdre O’Brien, expressed excitement about growing their footprint in India. “We’re excited to strengthen our relationships with Indian customers and provide a distinctive Apple experience in our stores.” We’re excited to provide them more chances to check out our offerings and interact with our friendly staff’, she said.

Experts speculate that the reason for the growth is the existing stores in Delhi and Mumbai, which together account for more than 20 percent of Apple’s sales in India. Having several locations in significant cities, according to Navkendar Singh, Associate Vice President of IDC India, will improve Apple’s standing in the premium device market. Apple is renowned for its great customer service and product experiences.

In conjunction with its retail strategy, Apple has commenced the production of the iPhone 16 Pro and Pro Max in India through partners like Foxconn and Pegatron. These domestically made gadgets will be sold to domestic consumers as well as a few foreign markets. Apple is further demonstrating its commitment to the region by manufacturing the whole iPhone 16 family in India, according to Moneycontrol.

The iPhone 16, 16 Plus, and Pro Max versions are assembled by Foxconn, while the iPhone 16, 16 Plus, and 16 Pro are assembled by Pegatron. The entry-level iPhone 16 is made by Tata Electronics. Apple having producing earlier models, such as the iPhone 13 and 14 series, since it began production in 2017.