Virat Kohli Is India’s Most Valuable Celebrity. Bollywood, You Alright?

Virat Kohli has been named India’s most valuable celebrity with a brand value of ₹3,542 crore in the debut Fortune India–Interbrand rankings, leaving Bollywood legends Shah Rukh Khan and Amitabh Bachchan in the dust, because apparently, a cricket bat swings harder than a movie camera.